General design
The style of the demo is the box layout that resembles a magazine put on a violet table. But you can be changed to the fluit layout when you customize. I prefer the box content layout as it emphasizes the content strongly.
Fluid layout
Almost all the elements of this theme are made from straight lines, making the design strong, solid and simple. Additionally, to add some softness to the design, the author uses the curved lines in 4 corner of the featured images like this.
Curved corners of the featured images
As a result, this softness gives the harmony, gentleness and friendliness to the readers at the first look.
Moreover, this theme can be ideal for a rich-media website as it has a very good way to perform the images or video. For example, the featured area and the large featured image on the homepage display the images very prominently.
Other elements
The main tone of color is electric indigo, the combination between violet and blue, making the appearance so deep and rich. And the background color of the magazine is white, a traditional choice, to highlight the black texts. That color palette, in general, is the main factor to make the design so decent, clean and impressive.
Lato is the only font used in this theme. It's readable, straightforward and wide. If you don't like this default font as in the demo, there are numourous standard fonts for you co choose in the Customizer.
As for the header, it has 3 style and three of theme all look good, well-organized and reasonable. Plus, the demo's header is sticky, which can be disabled if you want.
Header layout 1
Header layout 3
Along with the list structure with the right sidebar in the demo, they provided you with another 2 column-grid layout and more alignment like right/left or no sidebar. My favourit layout is the grid layout and with no sidebar like this to lets the reader quickly view the body content and focus on it.
Grid layout without sidebar-
The last words, The design on single post page is also very neat and clear. Particularly, the related posts are shown by the featured image only, looking very prominent and stunning on this page. Moreover, they are in the form of a slider to save the space. Yet I find an unreasonable feature: the blank space on the right side of the slider here, making this area quite unbalanced.
The latest posts
Responsive design
This free WordPress theme has a very beautiful and flexible way to display in different devices. I don't see any problem with the design in every device like PC. laptop, tablet and smartphone. You can see the responsive design checked by ami.responsivedesign.is.
The responsive design checked by ami.responsivedesign.is.